Placement Performance Report And Other Ways To Analyze Adwords Campaign

Google Adwords campaigns right now are one of the favorite methods, if not the most preferred, for online advertising. Website owners however are still looking for the most effective profitability metrics to know if their chosen Adwords campaign is doing its job.

Choosing the Best Way to Analyze Adwords Campaign
Word of mouth and estimates are certainly not enough to analyze Adwords campaign. If you really want to know if your online advertising strategy is working or not, consider using one or several of analysis software tools described below.

Placement Performance Reports – This is a tool offered by Google itself. The process for obtaining one is similar to obtaining other Adwords reports offered by the search engine giant. With a placement performance report, you’ll be able to access a list of the exact websites that your Google Adwords have appeared. Other types of information you can access from a placement performance report are site-by-site performance metrics together with aggregated measurement tools for advertisement aspects like traffic generation.

Placement performance reports have been developed by Google in response to numerous requests from advertisers. In comparison to other basic analysis and report tools, placement performance reports allow advertisers to “see” more of what’s happening and have more control with their Adwords campaigns. Naturally, such improvements will lead to more effective advertising.

Of course, the newest analysis tool from Google isn’t without flaw. For starters, it still doesn’t provide adequate information regarding the search network. Naturally, we don’t expect Google to be completely transparent about their search engine network but a bit more openness wouldn’t hurt either.

Adwords Reporter – Using this analysis tool will provide you with a graphic analysis of your Adwords campaign. Its system requirements aren’t too arduous – using an OS of either Windows 2000 or XP is the only thing required. You can also enjoy its free trial and then pay later for its full version for only $149. Adwords Reporter is safe to install and easy to use. The tool lets you choose from more than fifty graph combinations to obtain results from metrics like maximal cost per click, purchases, position, and impressions.

Search Query Performance Report – Another analysis tool offered by Google, the search query performance report simply lets advertisers of search network see how search queries leading to your Adword campaigns are performing. To obtain your search query performance report, just log in to your account and follow the instructions provided.

Impression Share – Yet another performance and analysis report offered by Google is impression share. With this tool, an advertiser learns the percentage of impressions that your ads were successfully shown in relation to the total available impressions you were hoping to achieve. This report is applicable for both contextual and search networks. To have a report created, log in to your account in the Adwords website. Indicate the type of report you need, preferred view (summary or by date or time). Continue configuring until you can create the exact type of report you need. Google performance and analysis reports can be downloaded using your preferred format.

Keyword Performance Report – One of the simplest reports used to measure the effectiveness of a particular Adwords campaign, a keyword performance report lets you know if you’ve made the right choice of keywords. This report is offered by Google as well.

Adwords ROI Calculator – With this Adwords analysis tool, you can determine the return on investment (ROI) of your Adwords campaign as well as your account’s optimal spending and profits. This software tool is free to try and its full version costs only $10. It also lets you know the clickthrough rates and costs per click of your chosen keywords. Purchase of this software tool will also let you enjoy a sample of the “280 Group Google Adwords Tips and Strategies”.

Adwords Clever Wizard – This tool is free to try and costs only $59 if you wish to avail of it s full version. You can use this with any of the following OS: Windows 98, 2003, Me, XP, and 2000. The best characteristic of this software is its user-friendliness, especially when it comes to its research software and keyword suggestion.

Whichever Adwords software tool you’ll end up using, just make sure that you get your money’s worth from it. Good luck!