Appraising The Various Website Appraisal Tools In The Internet

You’ve done everything you could to make your website as SEO-friendly as possible to attain your desired search engine rankings, but is what you’ve done really enough? There’s only one way to find out and that’s by using the ideal website appraisal tool. Of course, before you get to do that, you need to find out which website appraisal tool is the best for your website.

Appraising the Various Website Appraisal Tools in the Internet
Take the time to check out each and every website appraisal tool you encounter. If free trials are offered – grab it! There’s no better way knowing how an appraisal tool works than trying it out personally.

Alexa – This is one of the biggest names in the website appraisal industry. If reputation and quality of service and performance are the only things to go by then you have nothing to worry about when you’re in the hands of Alexa.

When you visit Alexa’s website, you’ll be offered a free report of your links’ performance and relevance. By simply providing your website’s URL and email address, Alexa will immediately crawl your website and analyze the links used in it. Later on, an email report will be sent to you detailing links that are either broken or targeting products that are hard to find or out of stock. Alexa’s automated system will not respond, however, to requests that were made using an email address different from the one used for the website. If you wish otherwise, you would have to contact Alexa’s customer service department.

Alexa works by using its own robot, crawler, or spider if you will, to visit your website and track the routes that were laid out by links that haven’t been excluded by your robots text file. Afterwards, the crawler will analyze the links then report back to you. Email reports could take some time to create and are dependent on your website’s site and nature as well as the amount of requests the company is handling.

Besides the service mentioned above, Alexa also offers information regarding generated traffic, other important aspects of your links, access to website lists, and creating thumbnails for your website. Such information can be accessed by reports or via RSS feeds. You can also access Alexa’s customizable search engine and use it to create your own search engine and upload it to your website.

Website Grader – This website appraisal tool uses a numerical grading system to determine the effectiveness of your website’s marketing strategies. The grades form a range of zero to one hundred although no website will ever attain a perfect score of 100 because websites, just like anything else in the world, cannot be perfect. Grades are computed based on various factors like marketing features available, search engine optimization (of course!), generated traffic, and site popularity as well as structure.

Since the grade you’re given is a percentile score as well, the results will let you know immediately how you fare compared with other websites graded by Website Grader. If your score is 85%, for instance, then your website is considered better than over eighty percent of other clients of Website Grader.

One of the greatest things about Website Grader’s grading system is its auto-adjusting features. The grading system makes sure that it grades each and every feature on a relative basis. If, for instance, the industry still doesn’t count availability of podcasts as an important feature then having or not having one wouldn’t greatly affect your website’s final grade.

Website Optimization – This Internet marketing company is able to appraise your website based on the optimization level of your graphics and analyze your website’s speed. Once you receive your analysis, you can consult with the company on how to best address your website’s key problems. Website Optimization also offers Page Analyzer, Spell Checker, SEO, PPC, and accessibility analysis to have better understanding of how effective in marketing your website is.

DNScoop – With this website appraisal tool, website owners immediately receive an analysis and report regarding their domain’s traffic, page rank, age, and popularity as well as the effectiveness of the links used for redirecting users to your domain. DNScoops also conduct tests to evaluate the performance of your website’s meta tags, incoming links, images, and headings.

As none of these companies are willing to step up and claim their systems as completely effective and accurate, it wouldn’t hurt to use a combination of them to fully assess the marketing performance of your website.