The Gaming Of Technorati Favorites Exchange: Benefits And Limitations For Internet Marketers

Technorati is a lot of things to everyone and it could just be a terrific tool to strengthen your internet marketing efforts. It's a search engine for blogs, a social website, a content collector and a ranking system all in one, capable of attracting huge numbers of sites containing blogs. The gaming of the Technorati Favorites Exchange lets you become a thousand bloggers' favorite. Better yet, you attract the type of audience that is the exact market you want for your internet marketing business. But does it have its benefits?

What is the Technorati Favorites Exchange?
Technorati features the Most Favorited List. Favorited is actually not a new verb, although it is being used that way. A blog that gets a 'favorite' vote from another blogger or visitor has the potential to be included in this list. The more 'favorited' you get, the higher on the list your blog will appear.

The benefits of the Technorati Favorites Exchange gaming
The goal is actually simple – get to the top of the Favorited List. It's a crucial, highly valued and fought-for piece of real estate and out of the thousands of enthusiastic and hopeful bloggers out there, only 100 of them will get the coveted spots. It's a tough game, but if you do get there, there are certain benefits you will receive.

The first one of course, is exposure. Hitting the Favorites list means you're likely to appear on the front page of Technorati. You already have the attention of the hundreds or even thousands of those bloggers and visitors who voted for you, now you also get the attention of new visitors, who just happened to log on to Technorati for the first time. For people who haven’t dropped by Technorati, the list is both a curiosity and an assurance – they will wonder what your blog has that others don’t and they will feel confident about the content of your blog because hey, people voted for it, so it must be something!

For internet marketers, in the words of Martha Stewart, that is a good thing. Getting that kind of exposure gives your internet marketing business a buzz and makes your name recognizable. Besides, since you are being pushed by other bloggers, it's only fair to conclude that you must be that good to actually have people vote for you. That gives you an air of reliability. The more reliable you are, the more people will want to do business with you. In internet marketing, that is a potential for good profit.

Another benefit that can come out of the gaming of Technorati Favorites Exchange is the linking. There have been some criticisms about the gaming of Technorati (it cheapens the process or tries to cheat the system, etc.), but it makes it a lot easier to include numerous blogs to your favorite list all at once. You also get numerous links in the process. Gaming the Technorati Favorites Exchange can increase your link count with little effort. People can help you get the word out about your blog site (and internet marketing business) in a few simple steps. It's a lively interaction involving real persons.

Why you shouldn't bother with gaming the Technorati Favorites Exchange
Yes, it does bring traffic – lots of it – and if that is your goal, then the influx of readership and potential customers is a plus. However, there are other ways you can perform as a quality blog and get recognized by your peers as such.

Gaming the Technorati Favorite Exchange list will probably bring a surge of traffic to your site but a lot of people frown at the risk that it will render your blog suspicious because of the nearly automated way reciprocating favorites is done. Of course, it is a self-serving practice but in internet marketing, it is just part of your game. The other part, of course, is providing a great product or service to your customers, a better way to ensure that you become somebody's favorite.

Furthermore, some internet marketing and blogging experts recommend that it is a lot better to focus on producing a stronger, better blog, one that sports quality, usable content and let yourself be discovered by people who will include you in their favorite list. For internet marketers, gaming the Technorati Favorite Exchange might have its benefits but ultimately, it all boils down to the quality of your blog. Can you deliver? Are you worth another look, another visit, another recommendation? If it's social proof you want, you can make other people want you by simply offering them more in exchange.