How URL Stickers Can Obtain Wow Results For Website Traffic

Even if your business is in the Internet, that doesn’t mean your advertising and marketing efforts should be restricted to the virtual world. And among the various ways to advertise in the real world, one of the best and most-cost efficient strategies would be to print stickers with your URL.

How Stickers with Your URL Can Increase Traffic

Visibility or Publicity – You hear many Hollywood celebrities and employees that “any publicity is good publicity”. Whether this is true or not is immaterial, but when it comes to Internet businesses, small or big, this is definitely true. Stickers with your URL increase exposure for your website or blog. It is seen by both people who do and don’t use the Internet.

And if you print the right kind of sticker, it would be enough to engage the interest of people and have them check out your website the next time they log on to the Internet.

Stature – Provided you’re affixing your URL stickers at the right places then they can also improve the stature of your website or blog. This is particularly effective on Internet users who are familiar with the industry or category your website belongs to. Glued to the right surfaces, these URL stickers will convince them to choose your website over your competitors.

Cool Factor – The “cool” factor is very important in the Internet. While the word “cool” can be broadly defined in various ways, it is, strictly speaking, anything about your website that makes it appealing to your readers or customers. This attractiveness factor must also be something that your patrons wouldn’t be ashamed of indulging in. URL stickers, with the right design, can strengthen the cool factor of your website or blog.

How to Make URL Stickers
URL stickers are not just about printing the address of your website on adhesive materials. There are other factors to consider such as the following:

Size – Consider the most common products or surfaces that you will most probably use your URL sticker on. If you have a book review blog, for instance, then your URL sticker might be mostly stuck on plastic-covered books or laptop cases. Because of this, you’ll need something that you’re sure to fit in the average measurements of books and other reading materials. Consider the costs as well. Bigger stickers often mean higher costs.

Font Style – Choose your colors wisely. Besides reflecting what your website is all about, it’s preferable if you can choose a color combination that’s easy to see wherever it’s stuck. As for the font type, prioritize readability over aesthetics. Your goal is to have your URL sticker visible and understandable at the greatest possible distances.

Sticker Material – Different materials are used if you expect to use URL stickers on glass and other similarly transparent surfaces. Cheaper materials are used for the rest.

Other Details – Consider if you wish to add your logo as well or any other symbol, graphical representation, or even text to your URL sticker.

Quantity – The great thing about URL stickers is that excess prints can be stocked for a long period of time and still have them looking good as new when they can be used. But of course, it’s better to print on a just-in-time basis to further reduce costs.

How to Make Use of URL Stickers to Increase Traffic

Tip #1 Determine if your website would benefit more from mass or selective distribution. If product affordability is, for instance, one of your website’s greatest strengths then you’ll probably benefit more from sticking your URL stickers on as many places as possible.

If, on the other hand, your website is aiming to be one of the premier car review blogs in the Internet then it’s best to stick your URL sticker only on the windshield of excellent cars you’ve reviewed.

Tip #2 If you’re going to print only a few copies of your URL stickers then you can maximize its marketing benefits by raffling them out. You need to build up interest in the stickers by making them sound rare, limited, and hard-to-get. Develop a contest and give URL stickers as part of the prize. Create hype!

The success of URL stickers will not be visible overnight. You need to be patient. Lastly, you also need to make an effort in tracking its success.

 

 
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